Dan Xia
Faculty of Artificial Intelligence in Education, Central China Normal University, Wuhan, China
Publications
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Research Article
Research on The Influencing Factors of Knowledge Communication Effect of Instructional Danmaku Videos
Author(s): Dan Xia*, Xiaoxiong Zhao, Yuan Tian, Qiusha Min and Yu Zhang
The popularization of online instructional videos and the rise of danmaku video platforms have brought significant changes to knowledge communication. Online instructional videos provide an effective way for the wide communication of knowledge, while danmaku video platforms provide audiences with a platform for instant interaction and social sharing, alleviating their sense of isolation in the process of knowledge communication. However, the popularity of instructional videos does not mean that the ideal knowledge communication effect has been reached, but rather the beginning of iterative optimization of communication effect. Therefore, the article categorizes the knowledge communication effect into three aspects: knowledge communication breadth, knowledge communication recognition and knowledge communication participation, and combines theories such as the 5Ws and video evaluation t.. Read More»

