Open Access Journal of Applied Science and Technology(OAJAST)

Longford International College, Ireland

Publications

• Research Article   
  How AI is Powering the Gaming Experience and Industry
  Author(s): Tony Keller and Vincent English*
  
  Artificial intelligence has become one of the most consequential technological forces shaping contemporary digital games. Once associated primarily with rule-based opponent behaviour and scripted non-player characters, AI now supports procedural content generation, adaptive storytelling, affect-aware interfaces, automated testing, player modelling, game analytics, virtual humans, cloud-enabled personalisation, and generative design workflows. This paper examines how AI is powering both the player-facing gaming experience and the production, governance, and business structures of the wider games industry. It argues that AI is not simply a technical add-on to existing game systems, but a transformative sociotechnical infrastructure that changes how games are imagined, built, operated, monetised, and evaluated. The paper synthesises recent academic literature and industry evidence to sho.. Read More»
  

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