Archives of Public Affairs and Institutional Management(APAIM)

Independent Researcher, India

Publications

• Research Article   
  The Influence of Artificial Intelligence on Digital Buying Behavior
  Author(s): Shubhanshu Bhatt*
  
  Artificial intelligence has become one of the most consequential forces reshaping digital commerce, altering not merely how goods are displayed but how consumers think, decide, and act during online purchase journeys. This paper examines the mechanisms through which AI technologies — including recommendation engines, conversational chatbots, personalization algorithms, predictive analytics, and visual search — influence digital buying behavior across the consumer decision-making process. Drawing on a systematic review of peer-reviewed literature, industry reports, and empirical studies published between 2019 and 2024, we analyze both the behavioral and psychological dimensions of AI-mediated shopping experiences, with specific attention to cognitive biases that AI systems are designed — deliberately or inadvertently — to activate. We compare pre-AI and post-AI .. Read More»
  

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