Journal of Investment, Banking and Finance(JIBF)

Islamic Azad University of Najaf Abad, Faculty of Management Islamic Azad University of Najaf Abad, Iran

Publications

• Research Article   
  Studying the Role of Organizational Culture and Artificial Intelligence Integration in Business Performance
  Author(s): Mohammad Shokrollahi*
  
  As one of the most important transformative technologies in the current era, artificial intelligence (AI) has had profound effects on the performance of businesses. While the adoption and operation of artificial intelligence provides abundant opportunities for improving processes, decision-making, and innovation, its success is strongly influenced by cultural factors within organizations. Organizational culture, as a set of shared values, beliefs, and behaviors, canIt can be a stimulus or an obstacle to the adoption of new technologies. This research has used two main methods to collect and analyze data: the comparative analytical method and the review method. In the comparative analytical method, previous studies related to organizational culture and AI integration have been reviewed and compared to determine the relationship between these two concepts. In the review method, the exis.. Read More»
  

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