Current Trends in Mass Communication(CTMC)
ISSN: 2993-8678 | DOI: 10.33140/CTMC
Maduka Nwambam
Mountain Top University, Nigeria
Publications
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Research Article
Media Intervention in Endemic Disease Awareness and Control: Re-Evaluating the Efficacy of Radio Advocacy in Selected Urban Areas of Ogun State, Nigeria
Author(s): Babatunde O Oni, Chioma Njoku*, Maduka Nwambam, Chinyere Mbaka, Ngozi Wellington and Titilope Owoeye
This study evaluates the effectiveness of radio as a medium of health communication in addressing endemic diseases in parts of Ogun State, Nigeria, focusing on Lassa fever, tuberculosis, and cholera. The work was anchored on health belief Model (HBM). It provided empirical evidence regarding the effectiveness of radio in health communication interventions in view of the common belief in the strength of radio in promoting public health messages. The study reevaluated the role of radio in disseminating public health information. By airing a purposely designed public health radio advocacy message (jingle) over eight weeks, the study assesses the influence of radio messages on audience awareness and knowledge of the stated diseases as well audience attitude towards the media messages. Utilizing a descriptive survey design, the research targets a population of 1,421,500 across five local g.. Read More»