Current Trends in Mass Communication(CTMC)

Department of Communication Science, Dr. Soetomo University, Surabaya, Indonesia

Publications

• Research Article   
  Navigating the Digital Landscape: A Study of Radio Suara Surabaya's Website Content and Audience Engagement
  Author(s): Harliantara*
  
  This study investigates how Radio Suara Surabaya, a prominent radio station in Indonesia, has adapted to the digital age by examining its website content and audience engagement strategies. The radio industry has undergone significant transformations owing to the proliferation of digital platforms and the increasing demand for online content. To maintain relevance, radio stations must embrace innovative strategies such as creating engaging content, leveraging digital platforms, and fostering relationships with local communities. This study aims to provide a comprehensive analysis of the content on the Radio Suara Surabaya website and the level of audience engagement. The study hypothesizes that the website's content is relevant, engaging, and consistent with the radio station's image and that listeners actively interact with the content. By employing a case study approach and .. Read More»
  

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