Aleyomi Timileyin Paul
Department of Mass Communication, Faculty of Communication, Kaduna State University, Nigeria
Publications
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Research Article
Kaduna State Government Campaign on Maternal Health in Chikun LGA: An Assessment of Safe Motherhood Initiative Among Women in Kaduna
Author(s): Aleyomi Timileyin Paul*
This study examines the Kaduna State Government's Campaign on Maternal Health Care in Chikun LGA, focusing on the assessment of the Safe Motherhood Initiative among women in Kaduna. The specific objective is to evaluate the effectiveness of the campaigns in promoting the Safe Motherhood Initiative among women in Chikun LGA. The study draws on the Agenda-Setting Theory and the Social Cognitive Theory, utilizing a mixed-method approach combining surveys and in-depth interviews. Data were collected through questionnaires and interview guides, employing stratified and purposive sampling techniques. The sample size was determined using Krcejcie and Morgan's (1970) formula. The findings of the study revealed that 29.27% of women found the campaign to be slightly effective, while only 21.68% found it highly effective. This highlights the need for more impactful measures to improve th.. Read More»

