Kaduna State Government Campaign on Maternal Health in Chikun LGA: An Assessment of Safe Motherhood Initiative Among Women in Kaduna

Abstract

Aleyomi Timileyin Paul*

This study examines the Kaduna State Government's Campaign on Maternal Health Care in Chikun LGA, focusing on the assessment of the Safe Motherhood Initiative among women in Kaduna. The specific objective is to evaluate the effectiveness of the campaigns in promoting the Safe Motherhood Initiative among women in Chikun LGA. The study draws on the Agenda-Setting Theory and the Social Cognitive Theory, utilizing a mixed-method approach combining surveys and in-depth interviews. Data were collected through questionnaires and interview guides, employing stratified and purposive sampling techniques. The sample size was determined using Krcejcie and Morgan's (1970) formula. The findings of the study revealed that 29.27% of women found the campaign to be slightly effective, while only 21.68% found it highly effective. This highlights the need for more impactful measures to improve the initiative's effectiveness. Similarly, while 24.93% of respondents found the campaign messages highly relevant to their personal lives, a significant 20.87% found them not relevant at all, pointing to a gap in personal relatability. It is recommended that comprehensive information be provided in the campaigns to address the mixed responses regarding their effectiveness in delivering useful information about maternal healthcare services.

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