Digital Platforms and Targeting Strategies in the Academic Sphere: Conceptual and Data Analysis

Abstract

Ahmed Shaker Alalaq

Targeting strategies for university professors and students involve the application of innovative digital platforms to enhance interaction and learning within higher education institutions. As these platforms increasingly play a prominent role in academic environments, the need for effective marketing strategies aligned with the interests of faculty and students has become critical. Institutions recognize the dual potential of these platforms—not only to improve the educational experience by fostering collaboration and communication, but also for the unique challenges they present, particularly regarding privacy and security risks associated with digital interactions.

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