Current Trends in Business Management(CTBM)
ISSN: 2995-4010 | DOI: 10.33140/CTBM
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Bottom-of-the-Pyramid Marketing in Kenya: Might Word-of-Mouth Communication be the Critical Driver?
Citation
Aila, F. O. (2026). Bottom-of-the-Pyramid Marketing in Kenya: Might Word-of-Mouth Communication be the Critical Driver?. Curr Trends Business Mgmt, 4(2), 01-08.