Current Trends in Mass Communication(CTMC)

Research Centre, International University of Management, Windhoek, Namibia

Publications

• Research Article   
  Social Media Classifications for Impactful Marketing in Khomas Region, Namibia
  Author(s): Simon E. Akpo* and Bernadus F Maseke
  
  Marketers need to align their advertising content, consumer profiles, and social media applications for effective advertising, as social media usage and applications are increasing. However, the number and variety of social media applications increased proportionately, providing consumers and marketers with an infinite number of possibilities and causing complexity in the selection process. In order to categorise social media into three groups that marketers can utilise to better effectively target customers during social media marketing efforts, this study used factor analysis. Furthermore, the study recommended new, useful marketing strategies for social media marketers. The research philosophy used in this study was positivist. Specifically, this study used an empirical research methodological technique. The degree of internal consistency between the various assessments was assesse.. Read More»
  

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