Current Trends in Mass Communication(CTMC)

Namibia Business School, University of Namibia, Namibia

Publications

• Review Article   
  An Exploration of Survival Strategies Employed by Small and Medium Enterprises Within A Turbulent Environment in Namibia
  Author(s): F Masiya and Simon E Akpo*
  
  Small and Medium Enterprises (SMEs) are of paramount importance in developing countries such as Namibia. However, their survival is increasingly threatened by diverse challenges emanating from the turbulent environments in which they operate. This study explored the survival strategies employed by SMEs in Walvis Bay, Namibia, with specific reference to retail businesses. A total of 116 respondents were engaged as research subjects. Data were collected using closed-ended questionnaires and interviews. Questionnaires were analyzed through descriptive statistics, while interview responses were thematically analyzed. The study hypothesized that SMEs in Walvis Bay were mostly affected by lack of funding, inadequate infrastructure, and economic as well as political factors that threatened their growth. The findings indicated that survival strategies such as alliance strategies, competitive .. Read More»
  

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