International Journal of Media and Networks(IJMN)

Department of Mass Communication, Lahore Garrison University, Lahore, Pakistan

Publications

• Research Article   
  Social Media Platforms and their Digital Carbon Footprints: Analyzing Awareness Level of Social Media Users of Punjab, Pakistan
  Author(s): Roha Naeem*, Wasey Kareem and Bisma Naeem
  
  As social media usage has been on the rise, there has been a growing concern about its impact on the environment. This research seeks to analyze the level of awareness of the concept of Digital Carbon Footprint among the social media users of Punjab, Pakistan. It will also identify the pro-environment behaviors that can motivate the social media users to reduce their usage of social media. The survey has been conducted using a quantitative approach with a survey research design to achieve the desired goals. The research is part of Theory of Planned Behavior. A simple random sample technique was used to select the sample (n =335) of respondents aged 18-26 years old from the cities of Lahore , Okara, Faisalabad and Rawalpindi .The results reveal that the social media users are not aware of their digital carbon footprint in Punjab. However, it also highlights the pro-environment behavior.. Read More»
  

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