Current Trends in Mass Communication(CTMC)

Senior Lecturer, Department of Mass Communication, Dominican University, Ibadan, USA

Publications

• Research Article   
  Awareness, Perception and use of Internet of Things Amongst Advertising Practitioners in Lagos, Nigeria
  Author(s): ANI, Moses Chukwubuikem, NJOKU Chioma* and ONYIKE Ifeanyi Ebenezer
  
  The introduction of new technologies has revolutionaries human activities and this has drastically changed the way we do things. In an attempt to provide the basis to underscore the above statement in advertising business, this study investigated the awareness, perception and use of Internet of Things among advertising practitioners in Lagos. The following objectives guided the study: to ascertain the level of awareness of Internet of Things among advertising practitioners; to find out their perception of Internet of Things and to determine the frequency of usage of Internet of Things among advertising practitioners in Lagos. The technology determinism theory and the uses and gratifications theory were the theoretical foundations upon which this study was anchored. The descriptive survey was the research design used in the study to gather data from 122 respondents with the questionnai.. Read More»
  

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