Monika Khatwani
Independent Researcher & Neurocognitive Trainer, India
Publications
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Review Article
Digital Marketing Overload and Role of Neurocognitive Training in Enhancing User Experience
Author(s): Monika Khatwani* and Murtaza Khedwala
Today, no marketing strategy operates without digital media—this has created distinct and unique risks for campaign content and has also added to the problems arising of digital marketing overload (DMO) and user experience (UX). The study examines the relationship between DMOs and UX among corporate staff in India and examines the role of cognitive training (CT) in reducing negative results. A total of 200 participants (100 men, 100 women) aged 25–35 years, and Delhi-NCR, Indore, Kolkata and other Indian cities, completed the standardised measures of DMO and UX. The initial analysis confirmed the reliability and generality of the scale. Independent T-tests indicated that employees with cognitive training reported much better user experience than those without training. Correlation analysis revealed an important negative relationship between DMO and UX. The hierarchical reg.. Read More»