Journal of Democracy Research(JDR)

Teaching Assistant, Islamic Azad University of Najafabad (IAUN), Iran

Publications

• Research Article   
  The Role of Strategic Market Intelligence in Enhancing Electronic Marketing Capabilities: A Meta-Analysis of its Impact on Business Performance in Manufacturing Firms
  Author(s): Mohammad Shokrollahi Yancheshmeh*
  
  E-marketing is known as one of the most important transformative tools in today’s business world. Using digital technologies, such as the Internet, social networks, and artificial intelligence, this method has provided the possibility of direct interactions with customers and improving the performance of organizations. The present study investigates the effects of e-marketing on businesses and customer behavior.The purpose of this study is to investigate the role of e-marketing in increasing customer interactions, reducing advertising costs, expanding global markets, and changing customers’ behavior towards online shopping. Also, the challenges in this field and the proposed solutions to solve them have been considered.This research has been conducted using the documentary analysis method and reviewing domestic and foreign research records. The reviewed data have been coll.. Read More»
  

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