International Journal of Digital Journalism(IJDJ)

Commerce Department, Mount Allison University, New Brunswick, Canada

Publications

• Research Article   
  Artificial Intelligence and Technological Change in Public Service Media: Insights from a Qualitative Study
  Author(s): Ali Salehi*, Hamed Motaghi*, Moe Sadegh Hashemi* and Youssofzai Fahim
  
  Public Service Media (PSM) organizations are facing increasing pressures from digitalization, market competition, and changing audience behaviors, raising concerns about their long-term sustainability and public relevance. This study aims to examine how PSM institutions manage these challenges through leadership practices, innovation strategies, audience engagement, cultural responsibilities, and financial management. Drawing on semi-structured interviews with senior executives and managers, the research applies thematic analysis to explore organizational responses to technological, economic, and societal change. The findings indicate that PSM sustainability depends on the strategic alignment of interconnected organizational dimensions rather than on isolated managerial actions. Leadership, digital innovation, audience-centered practices, cultural missions, and financial stewardship f.. Read More»
  

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