Current Trends in Business Management(CTBM)

Assistant Professor of Commerce Government First Grade College Rajajinagar, Bengaluru-560010, India

Publications

• Research Article   
  The Role of Appropriate Entrepreneurial Strategies
  Author(s): M.C. Yadunandan*
  
  Organizations aim to create value for society by generating revenues for sustainable operations. However, many struggle to generate surpluses, leading to industrial sickness. Turnaround management is a doubly entrepreneurial act, requiring strategies at both breakeven and positive levels. This paper aims to understand successful turnaround strategies and compare them with failed ones, helping turnaround managers increase success rates and enhance the value of organizations to society... Read More»
  

  Abstract HTML PDF