Current Trends in Mass Communication(CTMC)

Candidate PhD Management Science in Public Relations and Communication, Durban University of Technology, Zimbabwe

Publications

• Research Article   
  A Semiotic Exploration of the Evolving Messaging in the Shona Traditional Songs: The Elusive Context, Categorization and Paralinguistic Features of the Song Nyama Yekugocha
  Author(s): Fredrick Rafomoyo*
  
  This study employs a semiotic exploration to investigate the evolving categorization and usage of the Shona traditional song "Nyama Yekugocha." Despite its association with specific occasions, the song's origins and cultural context remain elusive. The research, utilizing netnography and narrative interviews, aims to unravel the song's shrouded context, dissecting layers of meaning in its lyrics and exploring paralinguistic features. Acknowledging the song's transformative nature, from a cultural artifact to a symbol of victory, the study addresses challenges posed by contemporary shifts. The semiotic exploration enriches the evolving cultural value of "Nyama Yekugocha" within the Shona community and Zimbabwe's intangible heritage... Read More»
  

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