Erol Burdurlu
Department of Industrial Engineering, Hacettepe University, Turkey
Publications
-
Research Article
The Effects of Furniture Specifications on Purchasing Decisions According to Some Socio-Demographic Consumer Characteristics
Author(s): Kivanc Yilmaz* and Erol Burdurlu
Adaptation of the customer expectations to the product is a requirement of quality-oriented structuring. Starting from here, it is necessary to research the expectations and priorities of the customers at certain time intervals and to reflect these expectations on the product. This study aimed to determine factor priorities in purchasing furniture and effect levels of each factor on furniture purchase decisions according to some socio-demographic characteristics of consumers such as gender, marital status, age and education level in Türkiye. The questionnaire method has been used to determine the effect levels of 1-9 scale of 14 furniture specifications such as material, brand image, quality certificate, service life, safety, aesthetics, durability, etc. on furniture purchase decisions according to consumers’ characteristics. The data obtained from the questionnaire forms o.. Read More»

