Current Trends in Mass Communication(CTMC)

Department of Communication Studies, Simon Diedong Dombo, University of Business and Integrated Development Studies, Wa, Upper West Region, Ghana

Publications

• Research Article   
  Mainstreaming Social and Behaviour Change Communication into The Curricular of Tertiary Institutions: Experiences of The University for Development Studies
  Author(s): Damasus Tuurosong*, Amos D Dordah and Justine Bakuuro
  
  Social and Behaviour Change Communication (SBCC) has over the years proved a useful approach in the adoption of positive behaviours in health, education, environment, agriculture and other areas of development. Therefore, tertiary institutions and professional organisations have taken interest in incorporating SBCC into health and social science courses of study. However, universities in Ghana are slow in mounting courses on SBCC. This study adopted an ethnographic methodological approach, desk reviews and interviews in gathering data. The paper examines the extent to which one Ghanaian university which championed the study of SBCC, applied the appropriate techniques in delivering the concepts. The study found that in teaching SBCC, lecturers used lecture format, oral presentations, student projects and case studies as modes of instruction, as against recommended modes of delivery suc.. Read More»
  

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