Bramantyo Aryo Bismoko
Universitas Airlangga, Surabaya, Indonesia
Publications
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Research Article
Promoting National Love for the Homeland through Education on Domestic Personal Care and Perfume Products Among Surabaya High School Students
Author(s): Maghfira Putri Hardianti, Muhammad Mujahid Al Mughni, Bramantyo Aryo Bismoko, Dita Eka Damayanti, Shabina Muchtar, Divani Oktovia Ramadhani, M. Noval Akbar and Hafna Ilmy Muhalla*
This study examines how an educational intervention about domestic personal care and perfume products can foster patriotism (cinta tanah air) among Indonesian high school students. A qualitative field study was conducted with 12 female students from four public high schools in Surabaya. Researchers delivered interactive educational sessions and gathered data through observation and interviews. We report that all participants used personal care products daily, yet only a small fraction chose domestic brands. After the educational program, students showed increased awareness and pride in local products. The findings suggest that aligning everyday consumer choices with national values can internalize patriotic sentiments among youth... Read More»

