SWOT-Based Financial Analysis of Yili Enterprises

Abstract

Wenxin Cheng

This article uses Inner Mongolia Yili Group Co., Ltd. as a case study, employing a combination of SWOT analysis and financial analysis to conduct a comprehensive assessment of its internal and external business environments. The study reveals that Yili has built core competitive advantages through robust profitability and superior control over milk sources. However, it also faces disadvantages such as a financial structure characterized by high levels of both deposits and loans, as well as weak expansion beyond liquid milk products. Additionally, the paper explores opportunities arising from policy support and consumption upgrades, alongside challenges from industry competition—including intense rivalry with domestic dairy firms like Mengniu and potential threats in food safety. In summary, this paper proposes optimization recommendations for Yili Group's future development strategy, highlighting the importance of balancing financial management and strategic innovation within China's dairy industry. It aims to provide reference for enhancing the competitiveness of Chinese dairy enterprises

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