Socio-Economic-Factors Affecting Fresh Tomato Marketing in Kitgum Main Market, Uganda

Abstract

Denish Ocira* and Edward Ssemakula

This study examined factors affecting fresh tomato marketing in Kitgum Main Market, Uganda, focusing on vendor charac- teristics, socio-economic and business environment factors, and key marketing challenges. Data were collected from 40 fresh tomato vendors (5 wholesalers, 35 retailers) using semi-structured questionnaires and focus group discussions. Descriptive statistics, Chi-square tests, and cross-tabulations were employed. Results showed that vendors were predominantly married women with primary-level education, aged 31–52 years, and managing households of 5–10 members. Socio-economic charac- teristics (age, education, marital status, household size) and business environment factors (credit access, business development services) significantly influenced sales. Major challenges included substandard stalls, lack of cold storage, poor transport, and produce theft. The study recommends improved market infrastructure, better access to credit, and training services to strength- en vendor resilience.

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