Electric Vehicle Adoption Reluctance: A Consumer Perspective Using Logistic Regression Analysis

Abstract

Suneeta Hegde and Prabakar S

This research examines the ecological awareness and acceptance factors that shape the usage of electric vehicles (EVs). The study highlights the transition from “traditionally perceived usefulness” to “customer-perceived usefulness” driven by environmental benefits and emphasizes the role of batteries in EV adoption. Although prior studies have addressed problems with charging and related factors, this study empirically measures the impact of EV charging infrastructure on the adoption of electric vehicles and its role in fostering cleaner urban mobility and responsible consumption patterns. Using a logistic regression approach, the study considers charging time and comfort in mobility as predictor variables. The findings underscore charging time and comfort as important factors shaping consumer behaviour, based on a prospective consumer survey. The study also considers the role of policy in providing economic incentives for greener mobility and offers avenues for Asian nations to convert infrastructure challenges into strategic business opportunities for environmental sustainability.

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