Ecotourist Networks in Tepoztlan, Morelos, Central Mexico

Abstract

Cruz Garcia Lirios, Gilberto Bermudez Ruiz, Arturo Sanchez Sanchez, Tirso Javier Hernandez Gracia, Enrique Martinez Munoz, Jorge Enrique Chaparro Medina, Julio Enrique Crespo Soto and Juan Guillermo Mansilla Sepulveda

During the pandemic, ecotourism was severely undermined by the policies of distancing and confinement of people, although once the health contingency ended, sociocultural values and intentions to move, stay and return explained the reactivation of the local economy in Tepoztlán, Morelos, central Mexico. The objective of this work was to compare an observed model with respect to the models reported in the literature. A cross-sectional, exploratory and correlational study was carried out with a sample of 100 ecotourists selected for the reasons of transfer, permanence and return. The results show the prevalence of values and intentions as nodes of intermediation of other nodes that explain the learning of the reviewed literature with respect to the nodes that make up the explanation of ecotourism as a social phenomenon, but the inclusion of values is recognized. materialist and post-materialist in order to increase the percentage of explained variance, as well as the evaluation of public policies related to the reason for moving and the image of the local destination.

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