Adoption of Artificial Intelligence in Media Organizations: A Comparative Study of Egyptian and European Media Professionals

Abstract

Sally Samy Tayie*

This article reviews findings of a study which was carried out on a purposive sample of experts and media professionals from Egypt and some European countries. This study aims primarily to identify the perceptions and opinions of experts regarding the extent of awareness and knowledge of AI and its uses in media organizations. It also aims to find out about the challenges which AI may bring to our life in general. The study relied on in-depth interviews, which is an important qualitative technique and focused on identifying the extent of media professionals’ knowledge in these countries of the basics and uses of AI, the efforts made to improve AI skills, and ethical concerns in institutions that adopt AI. The results of the study have shown that in general there is a significant lack of awareness, knowledge, and understanding of the role that AI can play within media institutions, whether in Egypt or some European countries. The results have shown that experts in various countries also aim and called for the need to enact regulations and laws and emphasize the ethical aspect, and the urgent need to enact regulations to address ethical concerns, including the need to consider accuracy, copyright, bias, and privacy violations.

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