Marketing Strategy of Nykaa Case Study

Abstract

Nisha Tatkar, Harshita Kadam, Komal Bartwal and Aarushi Gupta

In this in-depth case study, we examine the strategic endeavour carefully organized by Nykaa, a renowned and significant participant in the world of Indian beauty and cosmetics e-commerce. This investigation's main focus is on Nykaa's coordinated efforts to improve the user experience and strengthen customer engagement levels on their advanced digital platform. This study conducts an in-depth analysis of Nykaa's multifaceted marketing strategy, which was carefully planned, executed, and integrated with a wide range of interactive features. These factors have all worked together to significantly increase customer satisfaction metrics and the length of time that discerning customers spend on the website. The extraordinary achievements of Nykaa are due to their skilful application of cutting-edge technologies that are smoothly incorporated with a base of data- driven insights. Nykaa has been able to painstakingly refine the entire inline shopping experience thanks to this perfect mix. This actually improves the entire online purchasing experience. Higher client retention rates and, concurrently, a discernible and respectable uptick in total business growth are the tangible results of this optimization.

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