Consumer behaviour analysis is the study of how people make purchase decisions with regard to a product, service or organisation. Studying consumer behaviour would allow you to answer several questions, such as: ... How marketing campaigns can be improved to more effectively influence customer behaviour.

(i) Routine Response/Programmed Behaviour – Buying low involvement frequently purchased low cost items; need very little search and decision effort; purchased almost automatically. Examples include soft drinks, snack foods, milk etc. ADVERTISEMENTS: (ii) Limited Decision Making – Buying product occasionally.

There are four main types of consumer behavior:

Complex buying behavior. This type of behavior is encountered when consumers are buying an expensive, infrequently bought product. ... Dissonance-reducing buying behavior. ... Habitual buying behavior. ... Variety seeking behavior.

 

Last Updated on: May 20, 2024