Journal of Humanities & Social Sciences(JHSS)
ISSN: 2690-0688 | DOI: 10.33140/JHSS
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Guerrilla Marketing in the 21st Century: A Systematic Analysis of the Discipline Through a Literature Review, a Taxonomy, and Identification of the Most Relevant Variables
Citation
Carmen Zarco and Doaa Herzallah
Zarco, C., Herzallah, D. (2023). Guerrilla Marketing in the 21st Century: A Systematic Analysis of the Discipline Through a Literature Review, a Taxonomy, and Identification of the Most Relevant Variables. J Huma Soci Scie, 6(4), 108-126.